BUSINESS

After registering on Soul App, users are invited to do a 5-question “Soul Test”, before being assigned to one of 30 “planets”, each of which embodies a different personality. At the same time, users are free to choose “Gravity Tags”, a personal statement and description that in a way shows who they are. Based on the Soul Test result and the Gravity Tag, Soul’s AI-powered recommendation engine, “Lingxi”, analyzes users’ interests and behaviors to better match users. Soul users can DIY their avatars and participate in different activities such as Soul Square, Soul Interest Group and Audio Partyroom, and look for like-minded people. What they create in the process, be it a post or a chatroom, is pushed to the broader community by the platform's decentralized recommendation system. And all the posts and interest groups will receive similar rates of viewing and engagement. On Soul, every thought is valid and will not go unheard.

To better cater to the dynamic demands of China’s Gen Z, Soul has been launching a wider array of gamified features, with a commitment to building itself into an up-to-the-minute social network.